In an exhilarating start to 2024, LIFT, the airline dedicated to redefining the air travel experience, has proudly clinched the coveted title of "Best New Airline Brand, South Africa" for 2023 from Global Brands Magazine (GBM). This prestigious accolade underscores LIFT's unwavering commitment to excellence and innovation within the aviation industry.
Global Brands Magazine, a renowned leader in the field, conducts the annual Global Brand Awards to spotlight companies that stand out with exceptional service and a distinctive vision. In the 11th Edition of the Awards, LIFT emerged as a standout performer, solidifying its position as a groundbreaking newcomer in the airline industry.
Jonathan Ayache, the CEO of LIFT, expressed his pride in the achievement, stating, “LIFT's success in securing this award is a testament to our exceptional team and the world-class service they offer within our dynamic airline industry. We’re extremely proud to win awards as a newcomer to the industry, being recognized for the elevated experience we’re providing.”
The Global Brand Awards recognize excellence in performance across various industries. LIFT's distinction as the 'Best New Airline Brand, South Africa' was earned through an exhaustive evaluation process conducted by an external research team, which scrutinized over 18,000 companies in the latest study. GBM credits LIFT’s win to its exceptional dedication to innovation, quality, branding initiatives, performance, and the provision of a distinctive and innovative airline experience in South Africa.
Celebrating its third anniversary, LIFT emphasizes its commitment to flexibility, offering hassle-free changes and cancellations as a cornerstone of its success. The airline now boasts up to 28 flights per day, tripling its offerings since 2021. The focus on the traveler experience has been central to LIFT's success, with a commitment to delivering top-notch service and an array of free in-flight amenities.
"We are honored to receive the 'Best New Airline Brand, South Africa' award from Global Brands Magazine. This global recognition will fuel our passion and motivate us to continue to provide an exceptional flying experience that goes beyond expectations," concludes Ayache.
As LIFT continues to soar to new heights, this recognition solidifies its position as a trailblazer in the South African airline industry, promising travelers an elevated and innovative journey each time they take flight with LIFT.
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