Wednesday, 23 October 2024

Clover Goes Pink for Breast Cancer Awareness Month

October is Breast Cancer Awareness Month, and Clover—a household name in South Africa—is once again showing its commitment to a cause that touches millions of lives. This year, Clover is partnering with PinkDrive to raise awareness and provide crucial support for breast cancer screenings, especially in underserved communities.

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Clover’s "Go Pink" Campaign: Making a Difference One Purchase at a Time

Breast cancer remains one of the most prevalent cancers affecting women worldwide, but early detection can make all the difference. This October, Clover is turning its products pink in solidarity with breast cancer survivors and those currently battling the disease. For every Pink Clover product sold, 20 cents will be donated to PinkDrive, a leading non-profit organization offering essential breast cancer screening services.

This initiative is about more than just raising awareness—it's about taking action. Every time you buy a Pink Clover product, you're directly funding life-saving cancer screenings through PinkDrive’s mobile units, which bring these services to the communities that need them most.


A Growing Impact: Expanding Clover’s Breast Cancer Support

Clover has been committed to supporting breast cancer awareness for years, and this year, the brand is stepping it up. In 2023, Clover raised R400,000 for breast cancer initiatives, but in 2024, they aim to exceed that figure by expanding the range of products involved in the PinkDrive campaign.

According to Jani Menikou, Business Unit Head of Dairy at Clover, “It’s not just about awareness but action. Every Pink Clover product purchased directly funds PinkDrive’s mobile units, bringing cancer screenings to those who need it most.”


Clover: 125 Years of Quality, Now 125 Years of Support

As Clover celebrates its 125th anniversary this year, it’s clear that the brand’s legacy goes beyond dairy products. Clover has built a reputation based on trust, care, and community, and this Breast Cancer Awareness Month, they're continuing that legacy by supporting women’s health and wellness across South Africa.

Why Early Detection is Key

Early detection can save lives. PinkDrive’s mobile units, supported by Clover’s Pink Clover initiative, are making breast cancer screenings more accessible to women who otherwise wouldn’t have access. By catching cancer early, the chances of successful treatment improve significantly.

“Early screenings can mean the difference between a life-changing diagnosis or a life full of opportunities,” Menikou says.

How You Can Join the Fight Against Breast Cancer

Clover is encouraging everyone to make a difference this October by purchasing Pink Clover products. Every purchase contributes to cancer screening services in underserved communities. It’s an easy way to support a great cause while doing your everyday shopping.

For more information on Clover’s partnership with PinkDrive, tips on breast cancer self-examination, and how you can support the initiative, visit Clover's PinkDrive page.

Don’t just be aware—take action.

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