The holidays are here, and Disney is sprinkling its signature magic to make this festive season unforgettable. From dazzling fashion shows and heartwarming stories to exciting new products and charitable initiatives, Disney’s Spark Joy This Holiday campaign is the ultimate invitation to celebrate the season with joy, wonder, and plenty of surprises.
A Magical Kickoff
This year’s festivities began with a vibrant fashion showcase featuring collections from some of South Africa’s biggest retailers—Ackermans, Jet, Pep, Mr Price, and Woolworths. Models and influencers hit the runway with fresh summer looks for the whole family, but the showstopper? A surprise appearance by Mickey Mouse himself, bringing pure Disney magic to the event.
Taika Waititi’s Holiday Gift
Adding to the holiday spirit, Disney partnered with award-winning filmmaker Taika Waititi to release a brand-new short film: The Boy & The Octopus. Available on YouTube, this enchanting story follows a boy and his unlikely octopus friend as they explore the wonders of the holidays together. Packed with hidden Easter eggs from Disney classics like Moana, Lilo & Stitch, and Toy Story, this short will warm your heart and delight fans of all ages.
Holiday Shopping Made Magical
Looking for the perfect gifts? Disney’s Spark Joy This Holiday collection has something for everyone:
- Moana 2 merchandise to celebrate the release of the highly anticipated sequel on 29 November.
- Apparel, toys, games, jewellery, and accessories that bring Disney stories to life.
- Stunning plush toys that double as gifts for a good cause.
Disney’s Chari-Trees Are Back
This year, Disney’s plush-filled Chari-trees return to 20 malls across South Africa. Presented by FNB, PEP, and ToysRUs, these festive installations allow shoppers to donate plush toys to the Reach for a Dream foundation, spreading joy to children in need.
Holiday Entertainment for All
Families can enjoy a feast of Disney holiday programming:
- Disney+, Disney Channel, and Disney Junior are streaming festive classics and new specials.
- Moana 2 hits cinemas, taking audiences on an exhilarating journey through Oceania.
Embrace the Magic of Giving
Disney’s campaign isn’t just about entertainment—it’s about celebrating the true spirit of the holidays. As Luke Roberts, General Manager of Consumer Product Commercialisation for MENA and Africa, puts it:
"The holiday season is such a special time of year, and Disney is using the power of its stories and characters to inspire joy and wonder in people all over the world."
This festive season, gather your loved ones, share laughter, and create unforgettable memories. Whether through a new adventure with Moana, a heartfelt holiday short, or a charitable gesture, Disney’s Spark Joy This Holiday campaign invites you to embrace the magic of the season.
